Nov 20, 2025
Belly's SITP Wardrobe
Belly's SITP Wardrobe
We're not mad about it! The show's dreamy beach-to-ballroom aesthetic is giving Indian Gen Z EXACTLY what they didn't know they needed!
Series
Summer
Pastels
The Belly Effect Is Real (And Expensive!)
Can we have a moment of appreciation for how The Summer I Turned Pretty basically became India's unofficial style guide? Like, Belly's wardrobe is single handedly responsible for the pastel corset epidemic taking over Indian online stores, and honestly?
Listen, the minute Belly showed up in that pastel corset dress for the deb ball, Indian e-commerce sites basically crashed! Myntra, Ajio, and every Instagram boutique started restocking pastel everything because the demand went INSANE. The show tapped into that soft girl, coastal grandmother meets Gen-Z aesthetic that translates perfectly to Indian summer vibes!
TSITP isn't just a show about summer romance (okay, it's mostly that), it's a masterclass in effortless, aspirational dressing that feels achievable. The coastal prep aesthetic works surprisingly well for Indian beach destinations, hill station getaways, and even those fancy restaurant dates in Mumbai and Delhi!
Why Indian Youth Are Obsessed:
Why Indian Youth Are Obsessed:
Pastel Corset Tops: THIS IS THE TREND! Structured corset tops in soft colors that you can dress up with a flowy skirt for events or down with jeans for coffee dates. Indian brands like Label Ritu Kumar and smaller Instagram stores are creating desified versions with Indian textile details!
.
Co-ord Sets in Dreamy Shades: Matching crop top and skirt sets, blazer and shorts combos, all in those perfect TSITP pastels. Perfect for brunches, outdoor events, or literally any occasion where you want to look put-together without trying too hard!
.
Flowy Maxi Dresses: Belly's beach dresses but make them India appropriate! Flowy, breezy, in those soft summer colors. Bonus points if they have flutter sleeves or a backless detail. These are selling out on Myntra faster than you can say "Team Conrad"!
.
The Deb Ball Dress Aesthetic: Okay so we don't have debutante balls in India, but those formal gowns? Perfect for wedding receptions, graduation ceremonies, and fancy date nights! Indian stores are stocking tulle, organza, and chiffon gowns in pastel shades specifically because of this trend!
The Pastel Takeover Nobody Saw Coming
The Pastel Takeover Nobody Saw Coming
Before TSITP: Pastels were giving "too sweet" or "too basic"
.
After TSITP: Pastels are giving "I'm the main character in my own coming of age story" and everyone wants IN!
.
The show proved pastels can be sophisticated, romantic, and totally Instagram worthy. Baby blues, soft lavenders, peachy pinks, and mint greens are literally EVERYWHERE now. Indian stores caught on fast because, let's be real, these colors are perfect for our weather and they photograph like a dream!
Nov 20, 2025
Belly's SITP Wardrobe
We're not mad about it! The show's dreamy beach-to-ballroom aesthetic is giving Indian Gen Z EXACTLY what they didn't know they needed!
Series
Summer
Pastels
The Belly Effect Is Real (And Expensive!)
Can we have a moment of appreciation for how The Summer I Turned Pretty basically became India's unofficial style guide? Like, Belly's wardrobe is single handedly responsible for the pastel corset epidemic taking over Indian online stores, and honestly?
Listen, the minute Belly showed up in that pastel corset dress for the deb ball, Indian e-commerce sites basically crashed! Myntra, Ajio, and every Instagram boutique started restocking pastel everything because the demand went INSANE. The show tapped into that soft girl, coastal grandmother meets Gen-Z aesthetic that translates perfectly to Indian summer vibes!
TSITP isn't just a show about summer romance (okay, it's mostly that), it's a masterclass in effortless, aspirational dressing that feels achievable. The coastal prep aesthetic works surprisingly well for Indian beach destinations, hill station getaways, and even those fancy restaurant dates in Mumbai and Delhi!
Why Indian Youth Are Obsessed:
Pastel Corset Tops: THIS IS THE TREND! Structured corset tops in soft colors that you can dress up with a flowy skirt for events or down with jeans for coffee dates. Indian brands like Label Ritu Kumar and smaller Instagram stores are creating desified versions with Indian textile details!
.
Co-ord Sets in Dreamy Shades: Matching crop top and skirt sets, blazer and shorts combos, all in those perfect TSITP pastels. Perfect for brunches, outdoor events, or literally any occasion where you want to look put-together without trying too hard!
.
Flowy Maxi Dresses: Belly's beach dresses but make them India appropriate! Flowy, breezy, in those soft summer colors. Bonus points if they have flutter sleeves or a backless detail. These are selling out on Myntra faster than you can say "Team Conrad"!
.
The Deb Ball Dress Aesthetic: Okay so we don't have debutante balls in India, but those formal gowns? Perfect for wedding receptions, graduation ceremonies, and fancy date nights! Indian stores are stocking tulle, organza, and chiffon gowns in pastel shades specifically because of this trend!
The Pastel Takeover Nobody Saw Coming
Before TSITP: Pastels were giving "too sweet" or "too basic"
.
After TSITP: Pastels are giving "I'm the main character in my own coming of age story" and everyone wants IN!
.
The show proved pastels can be sophisticated, romantic, and totally Instagram worthy. Baby blues, soft lavenders, peachy pinks, and mint greens are literally EVERYWHERE now. Indian stores caught on fast because, let's be real, these colors are perfect for our weather and they photograph like a dream!
Nov 20, 2025
Belly's SITP Wardrobe
We're not mad about it! The show's dreamy beach-to-ballroom aesthetic is giving Indian Gen Z EXACTLY what they didn't know they needed!
Series
Summer
Pastels
The Belly Effect Is Real (And Expensive!)
Can we have a moment of appreciation for how The Summer I Turned Pretty basically became India's unofficial style guide? Like, Belly's wardrobe is single handedly responsible for the pastel corset epidemic taking over Indian online stores, and honestly?
Listen, the minute Belly showed up in that pastel corset dress for the deb ball, Indian e-commerce sites basically crashed! Myntra, Ajio, and every Instagram boutique started restocking pastel everything because the demand went INSANE. The show tapped into that soft girl, coastal grandmother meets Gen-Z aesthetic that translates perfectly to Indian summer vibes!
TSITP isn't just a show about summer romance (okay, it's mostly that), it's a masterclass in effortless, aspirational dressing that feels achievable. The coastal prep aesthetic works surprisingly well for Indian beach destinations, hill station getaways, and even those fancy restaurant dates in Mumbai and Delhi!
Why Indian Youth Are Obsessed:
Pastel Corset Tops: THIS IS THE TREND! Structured corset tops in soft colors that you can dress up with a flowy skirt for events or down with jeans for coffee dates. Indian brands like Label Ritu Kumar and smaller Instagram stores are creating desified versions with Indian textile details!
.
Co-ord Sets in Dreamy Shades: Matching crop top and skirt sets, blazer and shorts combos, all in those perfect TSITP pastels. Perfect for brunches, outdoor events, or literally any occasion where you want to look put-together without trying too hard!
.
Flowy Maxi Dresses: Belly's beach dresses but make them India appropriate! Flowy, breezy, in those soft summer colors. Bonus points if they have flutter sleeves or a backless detail. These are selling out on Myntra faster than you can say "Team Conrad"!
.
The Deb Ball Dress Aesthetic: Okay so we don't have debutante balls in India, but those formal gowns? Perfect for wedding receptions, graduation ceremonies, and fancy date nights! Indian stores are stocking tulle, organza, and chiffon gowns in pastel shades specifically because of this trend!
The Pastel Takeover Nobody Saw Coming
Before TSITP: Pastels were giving "too sweet" or "too basic"
.
After TSITP: Pastels are giving "I'm the main character in my own coming of age story" and everyone wants IN!
.
The show proved pastels can be sophisticated, romantic, and totally Instagram worthy. Baby blues, soft lavenders, peachy pinks, and mint greens are literally EVERYWHERE now. Indian stores caught on fast because, let's be real, these colors are perfect for our weather and they photograph like a dream!